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Stance Logo Dot
We Exist To Celebrate Human Originality

Embracing "The Uncommon Thread" as a Mantra

We have turned socks into one of the world's most exciting accessories in less than five years. Our founders saw a category that had been ignored, taken for granted, looked over, and dismissed. By creating life into something that had been overlooked, we ignited a movement of art and self-expression that has drawn athletes, performers, and iconic cultural influencers to the brand--a group we call the Punks & Poets. By underpinning our creative roots with a relentless focus on technical innovation, we've ensured that Stance socks are now found in over 40 countries on the feet of those who dare to be different.

What We Live By

Entrepreneurship

We take calculated risks to advance our people and our business.

Creativity

Difference inspires our culture, stories and products. We celebrate divergent perspectives that spark original solutions.

Performance

We value approaches that get results and enhance our ability to get results in the future.

Personal Responsibility

We believe responsible people thrive on freedom and are worthy of that trust.

Gratitude

We are humble in our communications with and treatment of others; we are quick to give credit for results, and slow to take it.

Self Made and Self Making

Design

Design

We live at the intersection of art and science, designing products that perform at the highest level while inspiring the human spirit.

Technology

Technology

It’s not rocket science, but we hired a rocket scientist anyway. We are writing the book on quality standardization. Why? Because innovation that doesn’t last is just a gimmick.

Materials

Materials

We’re defining the future of knitwear, and have an unbridled passion for perfection. We start with the best, and if that’s not good enough, we develop our own proprietary fibers.

From the Press

BuzzFeed

"This company may have just created the most comfortable men's underwear. Comfort, odor resistance, and a new type of 'milk' fabric all-in-one."

Vogue

One's colorful personality can't help but reveal itself with a splashy pair of Stance socks."

Complex

"This is how Stance became the sneaker head's sock of choice."

Golf Magazine

“In a short time, Stance has infiltrated the worlds of athletes, performers and artists with its sock offerings of unmatched style.”

USA Today

“Stance is a young company that married action sports culture and a healthy lifestyle to reinvigorate that boring old commodity, the sock.”

Runner's World

“I think I’ve found the only socks I ever want to wear again! Stance socks combine technical cred with great fit and colorful cool.” — David Willey, Editor-in-Chief

Hypebeast

“Illustrating how easily one can match the proffered bold designs and eye-catching patterns, the label’s designs convey themselves as an ideal companion to any lifestyle.”

Men's Journal

“That means the Stance logo (and not that of Nike, Adidas, Reebok or any other iconic brand that existed before 2009) is going to be the first to have its emblem stamped on a licensed piece of league equipment.”

We search for the stories of self expression and direct the spotlight on the characters who are true originals. Our purpose is to identify human creativity and showcase those who broke the rules and were rewarded.

Punks & Poets

Curators of Originality

The Punks & Poets are those who dare to be true to themselves and provide the heartbeat of our brand. Free thinking, brave, and passionate, they do things their own way and live by their own rules.

James Harden

James Harden

NBA Player

Rihanna

Rihanna

Music Artist

Bubba Watson

Bubba Watson

Golfer

Ishod Wair

Ishod Wair

Skateboarder

Brian Bent

Brian Bent

Artist

Filipe Toledo

Filipe Toledo

Surfer

Kenny Roczen

Kenny Roczen

Motocross Athlete

Imogene Barron

Imogene Barron

Stylist