SAN CLEMENTE, CA (March 1, 2018) -- Stance Socks has collaborated with New York City's legendary Katz's Delicatessen a one-of-a-kind collection, exclusively sold on katzsdelicatessen.com. To kick off the partnership, Katz's and Stance will cohost a VIP dinner on March 1, at the original Katz's Deli, with special guests, including Stance Punk & Poet brand ambassadors.
Established in 1888, Katz’s Delicatessen is one of the oldest Jewish delis in New York, a landmark within Manhattan and a popular destination among locals, visitors, and celebrities. Their pastrami and corned beef sandwiches are the gold standard for an 'authentic' NYC deli experience, thanks to Katz's emphasis on traditional slow-curing processes and hand-cut slicing techniques. Today, Katz's serves thousands of hungry customers daily, both in-restaurant and throughout the country via their nationwide shipping service.
This special collaboration with Katz's includes two limited-edition socks, reminiscent of iconic items found within, or made famous by, the deli.
This special collaboration with Katz’s includes two limited-edition socks, reminiscent of iconic items found within, or made famous by, the deli. The first takes its cue from their nostalgic ticketing system, an item every patron receives upon entering the restaurant, while the second is inspired by their slogan, derived from a family tradition of sending food to their sons in the armed forces: “Send a Salami to Your Boy in the Army,” designed with camouflage and resembling the packaging of their world-famous salami.
The Katz’s x Stance collaboration with be exclusively available online at katzsdelicatessen.com, starting March 1, and retails for $16.00. Upon purchasing the socks, customers are encouraged to tag @KatzsDeli #StanceAnthem #StanceSocialClub on social media.
Embracing “The Uncommon Thread” as its mantra, Stance turned one of the world’s most boring accessories into its most exciting in less than five years. Stance’s founders saw a category that had been ignored, taken for granted, looked over, dismissed. By breathing life into something that had been overlooked, Stance ignited a movement of art and self-expression that has drawn athletes, performers and iconic cultural influencers to the brand – group they call the Punks & Poets. And by underpinning its creative roots with a relentless focus on technical innovation, Stance is now found in over 60 countries on the feet of those who dare to be different.
ABOUT KATZ'S DELICATESSEN:
Katz’s Delicatessen is an iconic restaurant serving traditional Jewish deli fare in the Lower East Side since 1888. As one of the oldest Jewish delis in NYC, the family-run business has been a local favorite for over a century. Their pastrami and corned beef sandwiches are the gold standard for an 'authentic' NYC deli experience, thanks to Katz's emphasis on traditional slow-curing processes and hand-cut slicing techniques. Today, Katz's serves thousands of hungry customers daily and ships their deli classics nationwide. Katz's storefront is considered a LES landmark and is a popular destination among locals, tourists, and celebrities. In June 2017, Katz’s opened its first outpost in Brooklyn at the new Dekalb Market.
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