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Sanrio Spring 2017 Collection

Stance introduces Hello Kitty® and Friends sock collaboration.

SAN CLEMENTE, CA - Stance and Sanrio®, the global lifestyle brand best known for its universally beloved characters, including pop icon Hello Kitty®, have teamed up to create a special sock collection for Spring 2017. The collection features some of Sanrio’s most celebrated characters on Stance's casual, run, and kids styles.

The Sanrio x Stance collection is a union of two brands rooted in the love of art, illustration, and storytelling, to create the ultimate collection for fans of both brands. Stance, known for redefining socks into a canvas for self expression, continues with Sanrio's "small gift, big smile®" philosophy, mixing unique and expertly-constructed products with Sanrio's supercute characters, to provide a delightful addition to the sock drawers of fans of all ages.

The casual collection is comprised of four styles, including Stance's signature caricature socks, featuring Hello Kitty, Keroppi®, Badtz-Maru®. Each of these fan favorites have their own distinct identity, quirky nuances, and narratives that make them one-of-a-kind.

The collection also includes a Tomboy Lite sock that highlights Hello Kitty's signature bow in jacquard knit. For those who are always on the move, the Sanrio Women’s Run collection features Hello Kitty on a knitted grey Run Crew and Tab height, each style built with anatomical cushioning and moisture-wicking technology. 

Along with the women’s sizes, the casual collection is also available for girls with two additional exclusive styles featuring Chococat® and Badtz-Maru. 

The Stance x Sanrio collection retails for $10-$20 and will be available on January 31, 2017 on stance.com and sanrio.com, as well as at Stance's flagship location in Soho, NY, select Sanrio stores in the U.S., and additional retailers worldwide.

#SANRIOXSTANCE

@sanrio 

@stancemuse 

#theuncommonthread

ABOUT STANCE

Embracing "The Uncommon Thread" as its mantra, Stance has turned one of the world's most boring accessories into its most exciting in less than five years. Stance's founders saw a category that had been ignored, taken for granted, looked over, and dismissed. By breathing life into something that had been overlooked, Stance ignited a movement of art and self-expression that has drawn athletes, performers, and iconic cultural influencers to the brand--a group they call the Punks & Poets. And by underpinning is creative roots with a relentless focus on technical innovation, Stance is now found in over 40 countries on the feet of those who dare to be different. To learn more about Stance, visit the About page.

ABOUT SANRIO

Sanrio is the global lifestyle brand best known for pop icon Hello Kitty, who celebrated her 40th Anniversary in 2014. Home to many endearing characters, including Chococat, Badtz-Maru, Keroppi, and My Melody®, Sanrio was founded on the "small gift, big smile®" philosophy--that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration for the broad spectrum of unique products and experiences. Today, more than 50,000 Hello Kitty-branded items are available in over 130 countries and upwards of 15,000 U.S. retail locations, including department, specialty, national chain stores, and over 35 Sanrio boutiques. For more information, please visit sanrio.com and facebook.com/hellokitty.

MEDIA CONTACT

pr@stance.com

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