Welcome

We created this style guide for Stance employees, but we hope other content and communications teams find it helpful as well.

If You Work at Stance

Welcome party people. This is our copy style guide. It helps us write clear and consistent content across teams and outlets, from catalog copy and blog posts to legal claptrap. Please use it as a reference when you're writing for Stance.

If You Work at Another Organization

We invite you to use and adapt this style guide as you see fit. It’s completely public and available under a Creative Commons Attribution-NonCommercial 4.0 International license. All we ask is that you credit Stance.

Hello World. This is a thing

The Person

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