SAN CLEMENTE, CA - In the early 1990s, brothers Bryan "Birdman" Williams, and Ronald "Slim" Williams founded what started as a collective that captured the unmistakable sound of the dirty South, and became one of the most successful American independent hip hop labels of our time. From early indie label to major music heavyweight, Cash Money Records is now home to some of the biggest artists in the music industry. With the cosign from Birdman himself, Stance is proud to present the Cash Money Records collection for their Anthem line, paying homage to some of the early artists who paved the way for the label's legacy today.
The Cash Money Records collection is comprised of three socks that chronicle the history of the iconic record label: Hot Boy$, Juvenile, and Cash Money. The Hot Boy$ sock pays respects to members B.B., Turk, Lil Wayne, and Juvenile's sophomore rap album, "Guerilla Warfare," an instant classic and the group's best-selling album, finished with duck camo detailing on the foot. The Juvenile is dressed with the artist's album cover for "400 Degreez," fittingly decorated with flames rising from the toes, to symbolize the album's significant role in the label's turning point. To round out the collection, the Cash Money sock features the label's iconic logo on a black 200 needle-constructed sock.
The Cash Money Records collection retails for $18 and is available today on stance.com, Stance's flagship location in Soho, NY, and select Anthem retailers globally.
Embracing “The Uncommon Thread” as its mantra, Stance has turned one of the world’s most boring accessories into its most exciting in less than five years. Stance’s founders saw a category that had been ignored, taken for granted, looked over, dismissed. By breathing life into something that had been overlooked, Stance ignited a movement of art and self-expression that has drawn athletes, performers and iconic cultural influencers to the brand – a group they call the Punks & Poets. And by underpinning its creative roots with a relentless focus on technical innovation, Stance is now found in over 40 countries on the feet of those who dare to be different. To learn more about Stance, visit the About page.