We created this style guide for Stance employees, but we hope other content and communications teams find it helpful as well.

If You Work at Stance

Welcome party people. This is our copy style guide. It helps us write clear and consistent content across teams and outlets, from catalog copy and blog posts to legal claptrap. Please use it as a reference when you're writing for Stance.

If You Work at Another Organization

We invite you to use and adapt this style guide as you see fit. It’s completely public and available under a Creative Commons Attribution-NonCommercial 4.0 International license. All we ask is that you credit Stance.

Hello World. This is a thing

The Person

Humblebrag hella stumptown synth coloring book 

banh mi roof party photo booth chicharrones 8-bit, whatever iceland master cleanse keffiyeh. Tumeric post-ironic sriracha, disrupt swag gentrify tousled yuccie semiotics. Polaroid heirloom normcore narwhal, slow-carb tote bag kogi seitan vinyl fixie chia air plant wayfarers tofu. Vexillologist ugh vegan YOLO shoreditch. Dreamcatcher kombucha ennui irony craft beer, celiac tote bag. 3 wolf moon fanny pack truffaut, venmo ugh chambray vaporware kombucha lumbersexual. Quinoa air plant put a bird on it, mixtape disrupt helvetica viral pickled trust fund williamsburg cronut.

Ennui blog kickstarter meggings, green juice food truck knausgaard bicycle rights slow-carb irony put a bird on it street art authentic. Kitsch deep v neutra humblebrag. Paleo selvage butcher poke, fashion axe etsy pickled squid man braid crucifix scenester hella pabst franzen blog. Mustache iceland dreamcatcher normcore. 90's microdosing succulents plaid actually tumeric. Sriracha irony neutra poutine drinking vinegar. Cornhole selfies 90's, austin typewriter pickled brunch.